Matías Hilaire
CEO & Founder of The App Master
Specialist in Digital Transformation, Artificial Intelligence applied to business, and global Software Solutions. Helping businesses scale through practical innovation.
“This page was created in minutes using AI and automation tools. I never programmed a single line of code to build it, I simply leveraged the tools that are available to everyone today.”
Leadership, closeness, and a mindset focused on practical innovation.
I am passionate about technology and digital transformation. I live in Buenos Aires, but my professional and international journey led me to live for several years in Spain, moving between Mallorca, Barcelona, and Seville—experiences that broadened my vision and business connections globally.
Before founding my own path at The App Master, I had the opportunity to build my corporate experience at leading companies such as Danone, Coca-Cola, and Quickfood, which gave me a robust understanding of large-scale business processes and the importance of strategic execution.
The GAINS Profile
Strategy, capabilities, and structured networks to drive high-impact professional synergies.
Goals
- Expand The App Master internationally
- Help more companies incorporate AI in a practical and profitable way
- Build technology solutions with real impact
- Develop scalable teams, partnerships, and businesses
Accomplishments
- Founder and CEO of The App Master
- More than 350 technology projects developed
- International presence and operations
- Development of software, AI, and digital transformation solutions
- Building high-performance multidisciplinary teams
- Participation in workshops and innovation ecosystems
Interests
- Running and marathon training
- Music and creative processes
- Cinema and deep reading
- Artificial intelligence and new tech trends
- Entrepreneurship, networking, and new business models
- International travel and cultural diversity
- Continuous learning and personal development
Networks
- Entrepreneurs and business owners
- American business chambers
- International networking (ESADE Alumni)
- Technology and innovation ecosystem (CESSI)
- Consultants, tech partners, and agencies
- Contacts in LATAM, Spain, and the United States
Skills
- Digital transformation and process automation
- Artificial intelligence applied to business
- Software development and digital products
- Tech strategy and consulting
- Team and project leadership
- Connection between business, processes, and technology
Projects with Real Impact
“We have worked with companies and organizations across various industries and countries, guiding them through digital transformation, automation, and tech development processes.”
Ecosistema & Partnerships
“I deeply believe in the value of long-term relationships and communities that drive shared learning.”
Vision & Purpose
Caring for people
“I have always taken great care of the people around me, and when I needed them, they were always there for me. That, and a lot of music.”
Enjoying the journey
“To keep enjoying what I do every single day.”
What few know about me
“The Judiciary of the City of Buenos Aires recognized me as an outstanding cultural personality in 2016. Also, I love to collect mugs from the musicals I've seen.”
Moments & Inspiration
